PSEUDONATURE, a project by architect Iassen Markov on display from May 10 to Nov. 23, 2025 at Sala Tiziano, Don Orione Artigianelli Cultural Center.
It is an experimental installation that explores the paradoxes of sustainability in an age when technology increasingly mediates our relationship with nature. The centerpiece of the project is a solar-powered artificial snow machine, which generates artificial snowfall in the Venetian summer – only to bury the solar panels that power it. This poetic contradiction questions our ability to control natural processes, highlighting the delicate balance between human intervention and environmental forces.
Inside the pavilion, visitors will find a reinterpreted Bulgarian odaya (a traditional living room), designed as a space for reflection and dialogue, where artificial intelligence and human traditions meet. The project also includes Radical Recipes for a Better Climate, a collaborative catalog in which architects, designers and scientists contribute individual strategies for sustainable adaptation – culminating in a collective vision of the future generated by artificial intelligence.
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